“4 Simple Credit-Crunch Busting Tips to Boost Your Business”

[Victoria Player]

By Victoria Player, the "Online Marketing Coach"

In the past few weeks I’ve had an influx of new clients and there appears to be a common trend amongst them. Fuelled by the economic downturn people are realising the need to crank up their marketing efforts but they are looking OUTSIDE their businesses for new leads and sales. The truth is that people are leaving bags of untapped revenue on the table. They are not harvesting the opportunities that lay dormant within their current business.

In this article I share my key credit-crunch busting tips for squeezing tons of untapped revenue out of your business even if you’re just starting out: -

1. Ensure Your Marketing Funnel Works

How are you handling new and existing leads? How is your marketing funnel working? Do you have an effective follow up sequence set in place or are people falling through the gaps? This is where you should be spending the majority of your time right now. Follow up is queen in this economy. Ensure that you are cultivating the relationships that you already have. These are the people who already know you, they may have bought from you before so will understand the value of your offerings.

2. Focus on Your Current Client Base

Begin harvesting the relationships that you’ve been cultivating in the past months and years. Acknowledge your community. Let them know that they are important to you. Make them feel special and thank them. Now is a good time to be utilising information marketing techniques. Be mindful of your clients needs and tailor everything you do to helping them fulfil them. Give away lots of meaty information; provide value and assistance that builds trust and confidence. Your clients do still have money to invest, but they need to understand the value of what you offer and be well informed to feel confident about making a purchase.

3. Design Special Pricing, Products and Programs

Begin by identifying the top 20% of your clients and the top 5% and start to create special pricing, products and programs that specifically cater to their needs. Ask your list and past clients what they need. Do a survey. What are they struggling with now? What are their obstacles? Think about ways that you can create both niche products and multiple offers at varying prices points that will fulfil those needs. A one price fits all business model will not work in this economy. Just remember, people STILL need your products and services, their challenges ARE still there. In fact, their situation is probably accentuated by the current economic climate. Be aware that if you don’t fill your clients needs they will look elsewhere. So it’s your job to be creative. Offer multi-level pricing for your services and offer information products at lower price points which act as the lead in to your higher priced products and programs.

4. Increase Customer Value

Don’t focus on getting more new people on your list unless you’re just starting out. Your focus should be on getting those you have to spend more with you. Your list will grow naturally when you’re seen to be doing well and your clients will refer you to others when you help them get results. People are most likely to buy from you when they have just made a purchase. Implement immediate upsells which will increase your customer value. Do your clients know that you offer other products and services? Are you upselling? Identify each customer touch point and ensure that you are upselling new and exciting products and services at each of these points.

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ABOUT THE AUTHOR: Victoria Player works with coaches and small service-based businesses. Want to increase your online visibility, position yourself as an expert and attracting more of your IDEAL clients without the need to sell? Get your FREE audio training program packed full of practical how-to marketing advice for attracting repeat and increased business each and every month, visit www.VictoriaPlayer.com