Entrepreneurs: Marketing messages need to be the "best" possible.
Generic marketing messages will more than likely yield average results. Writing marketing messages with more substance to them will send clearer messages about your and your products/services and it may help to really set you apart from your competitors. One of the worst messages to convey is by stating that you and your products/services are the "best". What does the word "best" really mean?
Here are a few examples of a poor advertisement/marketing use of the word "best":
- "We have the best prices."
- "Our widget is the best in the industry."
- "Our guarantee is the best."
You will be much more successful by converting the word "best" into more concrete facts and figures. The word "best", as used above, really do not give the customer any information to quantify. It would be much better to state that:
- "Our prices are 17% lower."
- "Our widget does the job 30% faster."
- "We offer a 100%, money back, full satisfaction guarantee - in writing."
Are you the "best" - or would you be "best" served by stating that your products/services are endorsed by four out of five market specialists/doctors/etc.?
Here are a few examples of a poor advertisement/marketing use of the word "best":
- "We have the best prices."
- "Our widget is the best in the industry."
- "Our guarantee is the best."
You will be much more successful by converting the word "best" into more concrete facts and figures. The word "best", as used above, really do not give the customer any information to quantify. It would be much better to state that:
- "Our prices are 17% lower."
- "Our widget does the job 30% faster."
- "We offer a 100%, money back, full satisfaction guarantee - in writing."
Are you the "best" - or would you be "best" served by stating that your products/services are endorsed by four out of five market specialists/doctors/etc.?
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It's free and easy and can even be used to run a small web business
(see www.LinkedinBuilder.org as an example).
If you know the value of strong SEO, you will be amazed at the GOOGLE PAGE-1 results we have accomplished with this site.
Anything you can do on a static html website can be done here, plus much more!
Do you already know the power of testimonials for marketing? ...my custom Ning sites will take that to a new level.
If you want to employ sticky widgets and member generated content, my custom Ning sites are on the leading edge of Web 2.0 and viral marketing.
get more information here!
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Success Coaches, business and marketing consultants, speakers, authors, online educators, teleseminar and webinar hosts, mc's, entrepreneurs can make 3x to 10x their current income simply by having an industry recognized name.
Complete service for personal branding and name/face/logo/slogan/usp recognition/exposure including professional online/offline press release, social network profiles and automated lead generation system for Linkedin, Facebook, Ning, Xing, Ryze, Myspace etc.
Did you know that the experts featured in THE SECRET all paid to be there? (PAID, not "were paid")
They each paid $25,000 - $50,000! Was it worth it? One now well known speaker used to earn $2k a gig, now earns $20,000 per engagement! Many others experienced 5x to 10x earnings increase! We can provide many case studies if you find this hard to believe. Our services range from FREE to $7,000.
Check out the group "Promotion & Marketing for Success Coaches" for more info.
Victory Darwin and Associates
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