Entrepreneurs: Multiply the marketing and sales power of your business cards by many factors.
What do you do when someone asks you for your business card? Do you simply exchange cards, and then place their card into your pocket? If so, and without maybe realizing it, you just missed an opportunity to use your business card to increase your sales and marketing power.
When someone gives you their business card, hold on to it and study it for a few seconds - strive not give it a generic glance and then place the card into your pocket or card-case. Instead, show some interest in what is presented/printed on the card. If their card states that they are a "Senior Sales Associate" - (and you did not know this) state that to them. "Oh, you are a ....... Excellent!" or a similar compliment/positive comment like that. The card giver will very much appreciate the fact that you show some interest in the card.
Then follow this up with a second thought - "May I please give you a few extra business cards in case you know of others that might need my products/services." With one short action, you have just increased the sales and marketing power of your business cards by many factors.
In many Asian nations, it is customary to present one's business cards to a recipient with both hands. If you are presented a business card with both hands, strive to reciprocate in kind.
A former colleague of mine liked prestidigitation. At many sales and marketing events, he would capture the attention of prospective client and customers by magically turning a blank business card into his business card with just a few movements of his hand. He did this fast enough, so that no one really saw how the trick was performed. He ended his performance by telling the recipient "to let the card dry for a few moments, as the ink may still be wet." Guaranteed - everyone remembered him in a positive way, everyone talked about him (and the company he worked for) and he obtained many, many sales for his small, but clever investment. It is something that worked for him.
A business card may be small, but it has an incredibly strong potential as a sales and marketing tool. How have you used a business card to your marketing advantage?
When someone gives you their business card, hold on to it and study it for a few seconds - strive not give it a generic glance and then place the card into your pocket or card-case. Instead, show some interest in what is presented/printed on the card. If their card states that they are a "Senior Sales Associate" - (and you did not know this) state that to them. "Oh, you are a ....... Excellent!" or a similar compliment/positive comment like that. The card giver will very much appreciate the fact that you show some interest in the card.
Then follow this up with a second thought - "May I please give you a few extra business cards in case you know of others that might need my products/services." With one short action, you have just increased the sales and marketing power of your business cards by many factors.
In many Asian nations, it is customary to present one's business cards to a recipient with both hands. If you are presented a business card with both hands, strive to reciprocate in kind.
A former colleague of mine liked prestidigitation. At many sales and marketing events, he would capture the attention of prospective client and customers by magically turning a blank business card into his business card with just a few movements of his hand. He did this fast enough, so that no one really saw how the trick was performed. He ended his performance by telling the recipient "to let the card dry for a few moments, as the ink may still be wet." Guaranteed - everyone remembered him in a positive way, everyone talked about him (and the company he worked for) and he obtained many, many sales for his small, but clever investment. It is something that worked for him.
A business card may be small, but it has an incredibly strong potential as a sales and marketing tool. How have you used a business card to your marketing advantage?
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It's free and easy and can even be used to run a small web business
(see www.LinkedinBuilder.org as an example).
If you know the value of strong SEO, you will be amazed at the GOOGLE PAGE-1 results we have accomplished with this site.
Anything you can do on a static html website can be done here, plus much more!
Do you already know the power of testimonials for marketing? ...my custom Ning sites will take that to a new level.
If you want to employ sticky widgets and member generated content, my custom Ning sites are on the leading edge of Web 2.0 and viral marketing.
get more information here!
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Victory Darwin and Associates
Success Coaches, business and marketing consultants, speakers, authors, online educators, teleseminar and webinar hosts, mc's, entrepreneurs can make 3x to 10x their current income simply by having an industry recognized name.
Complete service for personal branding and name/face/logo/slogan/usp recognition/exposure including professional online/offline press release, social network profiles and automated lead generation system for Linkedin, Facebook, Ning, Xing, Ryze, Myspace etc.
Did you know that the experts featured in THE SECRET all paid to be there? (PAID, not "were paid")
They each paid $25,000 - $50,000! Was it worth it? One now well known speaker used to earn $2k a gig, now earns $20,000 per engagement! Many others experienced 5x to 10x earnings increase! We can provide many case studies if you find this hard to believe. Our services range from FREE to $7,000.
Check out the group "Promotion & Marketing for Success Coaches" for more info.
Victory Darwin and Associates
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